Tuesday, July 12, 2005

Have you put ICE in your mobile?

Welcome to the East Anglian Ambulance NHS Trust website

Simply type ICE plus a contact name and number into your mobile and help us to help you.

IN CASE of EMERGENCY

For more than one contact name ICE1, ICE2, ICE3 etc.
Please will you also email this to everybody in your address book, it won't take too many 'forwards' before everybody will know about this.

Help out in a crisis - with ICE:
"A Cambridge-based paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.

Bob Brotchie, a clinical team leader for the East Anglian Ambulance NHS Trust, hatched the plan last year after struggling to get contact details from shocked or injured patients.

By entering the acronym ICE - for In Case of Emergency - into the mobile's phone book, users can log the name and number of someone who should be contacted in an emergency.

The idea follows research carried out by Vodafone that shows more than 75 per cent of people carry no details of who they would like telephoned following a serious accident. "

snipped

He said the idea was for the benefit of loved ones as well as the patient.

“Research suggests people recover quicker from the psychological effects of their loved one being hurt if they are involved at an earlier stage and they can reach them quickly," he added.

He said he hoped mobile phone companies would now build the ICE contact into future models, adding: "It's not a difficult thing to do. As many people say they carry mobile phones in case of an emergency, it seems natural this information should be kept there." >

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