Monday, October 01, 2007

Hyped Web Stories

Hyped Web Stories Are Irrelevant (Jakob Nielsen's Alertbox): "The fads and big deals that get the press coverage are not important for running a workhorse website. To serve your customers, it's far better to emphasize simplicity and quality than to chase buzzwords. . . .

we're in the midst of Web Bubble 2.0, !!! . . . .

Finally, the value of Wikis extends far beyond such highly publicized free-for-alls. Intranet Wikis, for example, are typically much more interesting. Several recent Intranet Design Annual winners employed Wikis for lightweight content management. Because these are internal solutions, you don't hear nearly as much about them. However, these practical Wikis are much more important than the overhyped ones: An intranet Wiki is an example of the trend toward simplified collaboration and non-bureaucratic workgroup support that will change the way we all work in the future. . . . .

The Wikipedia's most exciting aspect is that it's a highly interlinked hypertext. Most of the time, if you visit for one article, you end up reading five, because the richness of associative links lead you to more and more interesting information that you didn't even know you wanted. Sadly, the Web has generally lost its foundation as hypertext, and most sites offer only heavily regimented navigation that's tied into an official information architecture. Usually, there's little in the way of associative, "see also" links and local navigation. Wikipedia shows the benefits of reverting to the view of websites as hypertexts. . . . .

The most important story of them all gets almost no hype: we're seeing more and more simple websites that meet customers' needs and thus generate substantial business value. Often the sites that do nothing special are the best: it's more important to focus on doing basic things right than to chase the latest fad. "

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